Comstock’s Magazine – Today’s fraught political times have forced U.S. businesses to consider just how political they should be in their operations, advertising, marketing and lobbying. Should a department store carry or drop Ivanka Trump’s clothing line? Should a company make a statement through its Super Bowl commercial? How should a local business handle the backlash when its owner posts some offensive comments online? How much money should a company commit to political causes?
On this episode of Action Items, communications strategist Cassandra Pye and Josh Wood, CEO of Region Business join host Tre Borden to discuss the fragile mixing of politics with business.
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